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Integrating Your Search Engine Optimization and Pay-Per-Click

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Episode Spotlight

StartupNation returns to Clay Olivier, COO and CMO of Volusion, provider of ecommerce solutions for small businesses, for his advice on how to put search engine optimization to work for you in combination with pay-per-click advertising such as through Google.

It’s a great overview of how your paid and organic search engine efforts can work on their own and in lockstep with one another for best results.

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