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5 Techniques to Appeal to Your Site Visitors

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Episode from Tips for Entrepreneurs Channel: Web-Based Business

Episode Spotlight

Rich Sloan returns to No Cliché Copy founder, Steve Wyrostek for a fast-paced overview of the following five techniques to do more with your site visitors:

  1. Screen readers versus print readers
  2. Express not impress
  3. One idea per sentence
  4. Benefits versus features
  5. Strong beginnings

This is a quick-hitting overview of do’s and don’ts for the copy on your website. Great lessons and nuances are revealed to help you be more effective with each visitor.

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Thanks for such a important information how to  appeal the visitors . your website should have good content to stick the visitors ,the beginning of your website should be good it should be some thing interesting  to express the people, your should contain strong features and your ideas should be in different sentences .

Joesoph 4/9/2009 1:34:57 AM

Could you specify the 5 techniques?like...Unique interesting contentGood layout / design / navigationUpdated content

SmallBusiness 4/10/2009 11:31:57 AM

Joesoph is a spammer, having posted the same poorly crafted statement here multiple times.  However, I will give this a shot as an online buyer whose experienced a fair share of sites that do not appeal. I want a site that tells me exactly what products and services are being offered and clear steps I must take to make a decision.  This is where intuitive site navigation and easy-to-use payment gateways are most needed. I want a site I can trust.  Unfortunately, poorly designed ...

ArcherTC 4/10/2009 12:57:58 PM
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